Should You Buy, Sell, or Wait? What You Need to Know in Today’s Car Market

The car market is changing fast. For anyone thinking about buying, selling, or even just maintaining a vehicle, it’s a good time to pay attention.

Here’s what we know:

New Car Sales Are Climbing

March 2025 saw the strongest new car sales numbers in Canada since 2018. Despite a mix of poor weather and uncertainty around tariffs, buyers showed up. Most of them bought light trucks, which made up 88 percent of total sales.

Dealerships had inventory ready. Vehicle availability was higher, and people were able to find what they wanted. Sales rose by 11.4 percent compared to last March, and General Motors led the way in volume.

This all sounds positive. But there's a catch.

Tariffs Are Coming

Starting in April, new import tariffs on vehicles and parts could push up prices. These aren’t minor changes. A 25 percent tariff on many imported cars started April 3, and parts could be hit next. That will impact every new car, even those made in North America, because almost all use imported parts.

Right now, many vehicles on dealer lots were priced before the tariff. That window will close fast. Some dealers may raise prices ahead of schedule to offset rising costs of future stock.

Used Car Market Is Shifting Too

Used cars are more affordable today than last year, but supply is tight. If you’re looking for a reliable used vehicle under $15,000, expect competition. Dealers only have about 28 days’ worth of older vehicles at that price point.

Inventory will stay thin for a while. Automakers built 8 million fewer vehicles during the pandemic, and those cars won’t suddenly appear on the used market. Combine that with buyers avoiding new cars due to price, and the used market will remain pressured.

What This Means If You’re Buying or Selling

If you need a new car, the next few weeks may offer the last chance to buy before prices climb. If you're considering selling, now might be a good time. Inventory is low and demand is strong. But the same supply issue means you’ll likely need to pay more for a replacement.

For many, the right move is not trading up, but doubling down on taking better care of the car they already own.

What We Recommend

At Eternity Car Care, we don’t believe in panic-buying. A car is a major investment. The most important thing is understanding your options and protecting what you already own.

• If you’re buying, know that prices could increase. Research incentives and avoid rushed decisions.

  
  

•  If you’re selling, private sales often bring the best return, but make sure you know what your car is worth. We’ve helped clients assess fair value, prep their vehicles mechanically, visually, and even supported them with photos and listings.

  

  Detailed, photographed, and listed by Eternity Car Care. This 2009 Audi A6 Avant 3.0T sold above market value during the pandemic. Presentation and timing matter. We help you get it right.

  
  

• If you’re holding onto your car, take care of it. Prevent rust, stay on top of maintenance, and protect the interior and exterior with smart detailing. These steps matter, especially now.

  
  

At Eternity Car Care, we’re more than a service provider, we’re a trusted partner for every step of vehicle ownership. Whether you’re seeking advice, a second opinion, or someone who understands your priorities, we’re here to help you make informed decisions that protect both your vehicle and your time.

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Sources

[1] “Best March for new car sales since 2018.” Auto Service World, April 16, 2025. https://www.autoserviceworld.com/best-march-for-new-car-sales-since-2018/

[2] Tucker, Sean. “Is Now the Time to Buy, Sell, or Trade-in a Car?” Kelley Blue Book, April 15, 2025. https://www.kbb.com/car-advice/is-now-the-time-to-buy-sell-or-trade-in-a-used-car/